Now Search Engine Optimization (SEO) is becoming a recognized career worldwide. With plenty Search Engine Optimization(SEO) Career Opportunities available in all sector’s of business, so now Search Engine Optimization (SEO) is a preferred career choice available among younger students. This post tells all about the following career opportunities and put some light on Search Engine Optimization (SEO).
What is Search Engine Optimization (SEO)?
Search Engine Optimization – SEO is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of Search Engine Optimization (SEO) deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc.
While Art is all about understanding the business, and the customer behavior and try to positively persuade it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding).
Search Engine Optimization (SEO) plays a fundamental role in scaling up sales and speed up the growth of a completely online business (such as Flipkart.com or Snapdeal.com) or an offline business (such as KFC).
Reasons to Choose SEO as Your Career
High demand for SEO services
With an increase in demand for SEO services, employment opportunities in the industry are also increasing. Now, when sites have increased in number and doing great business, an expert SEO has become the need of the companies. Therefore, you can expect more job opportunities in the Digital Marketing industry.
A LOT of people have made a successful SEO career
There are many living proofs that SEO is a viable business. The list is too long to be quoted here but some of the names include Rob from Blackwood Productions, Jill Wahlen from High Rankings, Rand Fishkin from SEO Moz and many others.
Search Engine Optimizers make Good Money
SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for SEO jobs.
As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don’t get depressed if you didn’t pass – here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
Only Web–Designing MAY NOT be enough
Many companies offer turn–key solutions that include Web design, Web development AND SEO optimization. In fact, many clients expect that when they hire somebody to make their site, the site will be SEO friendly, so if you are good both as a designer and a SEO expert, you will be a truely valuable professional.
On the other hand, many other companies are dealing with SEO only because they feel that this way they can concentrate their efforts on their major strentgh – SEO, so you can consider this possibility as well.
Logical step ahead if you come from marketing or advertising
The Web has changed the way companies do business, so to some extent today’s marketers and advertisers need to have at least some SEO knowledge if they want to be successful. SEO is also a great career for linguists.
Lots of Learning
For somebody who comes from design, development or web administration, SEO might look not technical enough and you might feel that you will downgrade if you move to SEO. Don’t worry so much – you can learn a LOT from SEO, so if you are a talented techie, you are not downgrading but you are actually upgrading your skills packages.
SEO is already recognized as a career
Finally, if you need some more proof that SEO is a great career, have a look at the available SEO courses and exams for SEO practitioners. Well, they might not be a CISCO certification but still they help to institutionalize the SEO profession.
Ugly face of SEO
Depending on the search engines
It is true that in any career, there are many things that are out of your control, but for SEO this is the number one rule. Search engines often change their algorithms and what is worse – these changes are not made public, so even the biggest SEO gurus admit they are making a lot of guesswork on how things work. It is very discouraging to make everything perfect, then to learn that due to a change in the algorithm, your sites have dropped by 100 positions. But the worst part is that you have to communicate this to the customers, who are not satisfied with their depreciation.
No fixed rules
Probably this will change with time, but for now the rule is that there are no rules – or at least not written. You can work very hard, follow everything that looks like a rule and always success does not come. Currently you can not even count on bringing a search engine to court because of the damage they have done to your business because search engines are not obligated to rank the top sites that have Made efforts to get optimized.
Quick changes in rankings
But even if you somehow manage to reach the top of a particular keyword, maintaining the position requires constant effort. Well, many other companies are like this, so this is hardly a reason to complain – except when an angry customer starts shouting at you that this week their ratings are sunk and of course it’s all your fault .
SEO requires patience
The professional SEO and customers both need to understand that SEO takes a constant effort and time. It could take months to move forward in the odds, or to build dozens of links. Additionally, if you stop optimizing for a while, most likely you will encounter a considerable drop in odds. You need a lot of motivation and patience not to give up when things do not go your way.
SEO of black hat
SEO black hat is probably one of the biggest concerns for the practitioner would be SEO. Fraud and unfair competition are present in any industry and those who are good and ethical suffer from this black hat but SEO is still quite widespread. It is true that search engines penalize black hat practices but still black hat SEO is a major concern for the industry.
Why is the SEO industry growing?
- Increase the use of search engines to search for information about the year’s web over the year.
- Big brand advertisers use SEO actively in India and internationally.
- Traditional or direct marketing are adopting more and more SEO.
- Growth in the number of local search requests with mobile web searches.
- Organic SEO lists on the Google search results page is more trustworthy than the ads.
- Google is evolving rapidly and is targeting demographics and geo-targeted search results.
Salary and benefits
In Asian countries like India, the average salary for SEO is between Rs 1.8 lakes – Rs 4 lakes per year for freshers. Like any other discipline; The salary depends on various factors such as the number of years of experience, the type of employer, the city, the size of the company, the certifications, etc.
There are thousands of job openings in the digital marketing industry and many job descriptions include experience in search engine optimization. Necessity for beginners and experienced SEO / SEM professionals will be growing until the search engines exist in this world.
Scope of referencing
The online industry is growing every day and SEO plays a vital role in bringing visitors to the site and all companies spend a huge sum in SEO. This is one of the most popular areas and there are lots of job opportunities in the SEO field.
Each site seeks to procure SEO services for itself internally or externally based on its budgets and expertise at hand.
SEO has a very bright future for you if you have great analytical skills, and you are dynamic. You must follow the latest trend in the field, have passion for research and be able to formulate a smart and creative marketing strategy to beat your competitor, and have an edge over all others.